FitFlop Gen-FF Adjustable Denim Back-Strap Women's
FitFlop Gen-FF Adjustable Denim Back-Strap Women's - is backordered and will ship as soon as it is back in stock.
- Free shipping on orders $99*
- Easy 30-day returns
- Price-match guarantee
*Free standard shipping on orders with $99 or more in full-price items (lower 48 states). Sale and oversized items do not count toward the $99.
Getting the right size is the first step to comfort. Use this guide to choose your size and width online with confidence.
How to measure your feet at home
- Measure at the end of the day, when your feet are largest, wearing the socks you plan to wear.
- Stand on a sheet of paper with your heel against a wall and mark the tip of your longest toe.
- Measure from the wall to the mark in inches or centimeters. Measure both feet and use the larger one.
- Compare with the brand's size chart on the product page.
How a good fit should feel
- Length: about a thumb's width between your longest toe and the end of the shoe.
- Width: your foot shouldn't spill over the footbed or feel pinched at the ball of the foot.
- Heel: snug, with little or no slipping as you walk.
- Arch: the arch support should meet your arch without pressing into it.
Width guide
| Width | Women | Men |
|---|---|---|
| Narrow | 2A (AA) | B |
| Standard | B (M) | D (M) |
| Wide | D (W) | 2E (W) |
| Extra wide | 2E (XW) | 4E (XW) |
Shop wide width shoes.
Brand sizing notes
- European sizes (Birkenstock, Naot, Alegria, Dansko, ECCO): sized in whole European sizes. If you are between sizes, most customers size down and choose a regular width.
- Dansko clogs: should feel snug at the instep with a little heel movement as you walk; that is by design.
- OOFOS: most styles use unisex (men's) sizing. Women usually order two sizes down from their usual women's size.
- Running shoes: many runners go up a half size for long distances because feet swell.
Brand size charts are on each product page. Still unsure? Contact us and we'll help you choose, and remember returns are easy within 30 days on unworn shoes.
FitFlop Gen-FF Adjustable Denim Back-Strap Women's
The adjustable back strap keeps this sandal secured to the foot instead of slapping and sliding - which genuinely reduces toe-gripping fatigue. FitFlop's Microwobbleboard cushioning softens each step. Honest note: arch support is moderate comfort-grade, not orthotic; a comfortable sandal for easy days, not a support shoe.